The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. How often have you sat staring at your computer screen, ...

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...