Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

The business sector can unleash new prospects and improve revenues as the year 2020 is distinguished by most tech experts’ resuscitation of QR code usage. However, as more businesses utilize QR codes, ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Uniqode reports on effective QR Code placement strategies for travel-adjacent brands to enhance engagement with on-the-go ...