In order to figure out which channel is best to use, marketers need to first tie their commerce initiatives to a strategic goal. Shopping habits also differ significantly from smartphones to tablets. ...

A mobile-friendly website isn’t just a way to improve the customer experience. Mobile website optimization is a necessity for ...

The need for businesses to target customers on mobile devices is well-established at this point. The question is no longer if they should do it but how. A business that wants to appeal to mobile-based ...

Apple's mobile software has supported so-called "web apps" for years now. But what is a web app, and how do they differ from typical apps used on iPhone and iPad? Here's your short explainer. When ...

Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given ...